Although it was created and first released into the App Store in May of 2013, the past few weeks have proved to be the most fruitful and insane for the game known as “Flappy Bird.” In the past few weeks, the game has been downloaded over 50 million times.
Flappy Bird has turned into a phenomenon all its own. Many games such as Candy Crush, Temple Run, etc. gain traction with smart phone owners and then, eventually, fade from our screens. Flappy Bird, however, has done something different. It has taken the word by storm. There are countless screenshots of high scores on Instagram, Facebook, Tumblr, and other social media networks. Everything is Flappy Bird. Flappy Bird is everything.
In less than ten seconds, this game can turn the quietest, most reserved individual into a screaming mess. I know, it happened to me.
My close friend, peer, and another victim of Flappy Bird, Deanna Power, said this of the game: “it has created a rift in my relationship…I can’t beat his high score…the torment of my inability to beat his score keeps me up at night. I have a thirst for victory that cannot be quenched.”
The creator of this monster, Dong Nguyen, is also experiencing the misery that Flappy Bird has brought players. He reported earning over $50,000 a day from the game; however, the torment that it has brought him is apparently too strong. Apparently for Dong Nguyen, money can’t buy happiness, nor can it buy victory or peace from the raging internal struggle that Flappy Bird causes.
This game is so hated/beloved/addictive that, because of its removal from the App Store, it has brought about the creation of parodies and remakes to fill the void: there is the web-based Flappy Doge, FlapMMO, Flappy Plane, Flappy Whale, Flappy Penguin, Flappy Angry Bird, Flappy Bert, and Fall Out Bird.
Needless to say, Flappy Bird has become the first craze of the New Year.
There was even a petition to the White House, begging President Obama to bring back Flappy Bird, second behind the petition to deport Justin Bieber.