Marketers and social media fiends have been obsessing over their Klout Scores since the website and app launched in 2008. With incentives for being influential online, its no wonder users have been trying to up their scores with every post.
Klout uses social media analytics to rank its users influence on various forms of social media such as Facebook, Twitter, Instagram, Foursquare, Google+, LinkedIn, Youtube, Tumblr, and Wikipedia. The scores rank from 1-100, however having a score over 63 is a rare feat accomplished by only elite social media gurus.
According to a Mashable article published in 2010, several aspects go into the scoring process. On Twitter , for example, these aspects include a user’s follower and following count, lists the user belongs to, retweets, favorites, type of accounts the user follows and type of account the user is followed by, along with the influence level of those who retweet and favorite certain tweets. (http://mashable.com/2010/10/14/facebook-klout/)
This score is not for nothing. Users are rewarded through “Perks” determined by their scores, content topics, and location. Established in 2010, the Perks system works through business partnerships with the Klout brand. In a May 2013 Adweek reported that over one million Perks had been claimed. (http://www.adweek.com/news/technology/klout-perks-crosses-1-million-claims-more-400-campaigns-149481)
Recently, many Klout users have noticed a decline in their scores. The reason behind this is an algorithm change that focused heavily on the quality of the post as opposed to the quantity of retweets, favorites, likes, reblongs, etc. Klout now provides content to post directly to social media platforms to improve posts and engage followers, friends, and connections. A Klout blog post from earlier this month explains that New Klout “helps you find great articles and posts worth sharing with your audience. Unlike most apps that suggest content for your personal consumption, Klout intelligently recommends content that will strike a chord with your unique set of friends, fans, and followers. Helpful tags highlight fresh content that is starting to trend as well as items that closely match the interests of your audience members and are likely to resonate with them.” (http://blog.klout.com/2014/02/dont-just-measure-your-klout/)
In addition to content creation, New Klout allows users to schedule their posts to times with the strongest audience. Through these tools, Klout users are given the tools to become successful on social media, and raise their Klout Scores to that worthy of a Perk. Klout is single handedly changing the the social media world by enforcing an emphasis on content and making it easy to produce substantial posts. Way to go, Klout!
Noelle St. Louis