If you have an Instagram account, then you don’t need me to tell you that weekend one of Coachella occurred over this past weekend. Extravagantly dressed hipsters, celebrities, fashion bloggers and the like spent the big bucks to gather in Indio, California to listen to music and dance around in the southern California desert.
In 2013, GoldenVoice and AEG (the companies responsible for Coachella) decided to split the festival into two separate weekends, in order to increase attendance, and of course profits. Last year, it took about 24 hours for both weekends to sell out. Billboard reported that the 2013 festival grossed $67 million and with even higher ticket prices this year plus a more exciting lineup, there’s no doubt that the profits will grow after this year.
As far as social media coverage, Instagram and Coachella could be as famous a pairing as peanut butter and jelly. For weekend one alone, there were about 900,000 photos uploaded to Instagram under #Coachella and another 115,000 uploaded under #Coachella2014. GoldenVoice reports that 99,000 people are allowed to be in Indio each day for festival related activities, meaning there are a lot of Instagramming hipsters.
Coachella has morphed from just a massive music festival in the desert to a sort of snapshot into the so-called “Hipster Culture” that is so prevalent in our generation.