Now, we all like to believe that we are capable of surpassing the expectations set in job descriptions. “Must be able to lift 50+ lbs”? No problem, I can do like 75 lbs easy. “Must be able to stand for long periods of time”? Sure! I do that all the time anyways!
Below is the description for what has become to be known on the internet as the “toughest job in the world”, a job post that was put up by Mullen’s Boston office for a client project.
Director of Operations at Rehtom, Inc.
• Standing up almost all the time
• Constantly exerting yourself
• Working from 135 to unlimited hours per week
• Degrees in medicine, finance and culinary arts necessary
• No vacations
• The work load goes up on Thanksgiving, Christmas, New Year’s and other holidays
• No time to sleep
• Salary = $0
Despite getting over 2.7 million impressions from paid advertising placement, only 24 people felt as though they were a good fit for the position at Rehtom, Inc. Mullen went on to hold interviews with these candidates, and what ended up happening was pretty incredible. The video compilation below went viral this week, and I would think it is safe to say that Mullen’s client, American Greetings, was happy with the outcome of the project.
This is one of the most touching and innovative advertisement projects I have seen in quite a while. The job interview is filled with candidates calling the position “insane”, questioning its legality, and saying that no one would ever do all of that work pro bono. At this point, the interviewer tells them that in fact, billions of people each day are completing this job internationally. Moms.
Cue laughter, smiling, and huge “light bulb” moments — yes, our moms do it ALL. The ad finishes on a heartwarming note, with each interviewee talking emotionally about their own mother. At the very end of the video, the client, American Greetings, is revealed and we are all reminded that on this Mother’s Day, maybe we should get our moms a card. I know I will.
P.S. Rethom is is just mother backwards…the clue was there all along, yet none of the potential “employees” caught on.