Ello, are you there?

Author: Kendall Beyeler

There’s a good chance that over the past few weeks you’ve heard of Ello, the invite-only social network that is breaking all the rules of social networking. Here are a few things that you need to know about the new platform:

What’s Ello all about?
Ello is for the individual who is fed up with social networks overflowing with advertisements and selling their users’ data to third parties. With its simple, beautiful, and ad-free design, Ello provides a fresh look in the crowded pool of social networks. It eliminates the stressful posts and sidebar advertisements that we see on Facebook as well as the sponsored stories that no one pays attention to. To put it simply, Ello is for the people, not the advertisers.


It’s Private.
Are you wishing you could be one of the lucky few to gain access to Ello? You’re going to need to wait in line with the others. Nicky Woolf of The Guardian states, “More than 35,000 people requesting membership invites every hour”. Ello is still invitation-only or you can beg, plead and maybe purchase a bid from the seemingly cool hipsters on the Internet.


Zero Tolerance Policy:
Ello offers a zero tolerance policy when it comes to abusive behavior online. It’s simply killing off the Internet trolling and anonymous bullying that makes Tumblr and Twitter a miserable place to share thoughts. Budnitz told The Washington Post “As soon as the LGBTQ community started coming on in large numbers, we decided that we needed to add privacy controls and new ways for users to report abusive behaviors by other. Basically, we are protecting everyone on Ello (including LGBTQ users) from people who may post hateful comments.”

Switching over again and again.
Facebook, Twitter, Instagram and now… Ello? How many Social Networks do we need to feel connected too? The ones we are already a part of are not giving us what we want and not offering the connection we believe we deserve. So what do we do? We turn to the new thing because it’s new and sort-of exciting. We all have a wandering eye for this kind of hype and to be frank, it’s okay to look! Each one of us is committed to a polyamorous relationship with social networking, so why not add another partner to your list? We’ll just wait and see how long it takes you until you’re mindlessly scrolling through your Facebook and twitter feeds. It’s hard to quit those two.
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What about brands?

Ello allows brand accounts to engage with its users. The beauty of the platform is that users who don’t want to see or engage with the brands won’t have too. They can simply hide them from their feed. Social marketing brands will have to decide if Ello is an appropriate platform for their brand and digital strategy. Just like Pinterest, not everyone belongs on the site. The downside with brands using Ello as a social platform is that people are joining Ello to escape the advertisements and interruption that is invading their socializing experience. If your brand plans on joining the network, be weary that you might get filtered out.

Last tidbit for you to decide:
Paul Budnitz, founder or Ello is says they’re not trying to take the place of Facebook. Budnitz speaks on behalf of all members at Ello stating:

“We believe in beauty, simplicity and transparency. We believe that the people who make things and the people who use them should be in partnership. We believe a social network can be a tool for empowerment. Not a tool to deceive, coerce and manipulate – but a place to connect, create and celebrate life.”

I can see the potential in Ello, but what do the people have to say about it?

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