Blogging

By:Isabella Sierra

Fashion blogger’s feature the links to their social communities such as Instagram, Facebook, BlogLovin, and other platforms to get their image and style accross. Bloggers are based on followers and do about anything to be on the top list so that designers use them as fashion icons and public figures. Kristina’s account in Instagram is Kristina_Bazan and c vshe has 1.1 million followers and posts very regularly having 5460 posts.

The blog that I would be focusing on is Kayture, which is an online fashion destination for everybody that loves luxury, lifestyle, beauty and travel. It was founded in 2011 by Kristina Bazan and her partner James Chardon, Kayture is the most influencial blog in Switzerland, and one of the biggest names worldwide thanks to it’s vast international reach.

Kristina embodies multiple tasks: influencer, model, stylist, creative director, and most recently : singer. She symbolizes the european elegant and luxurious style, by wearing and working with a very selective variety of high end brands, from Louis Vuitton, Dolce&Gabbana, Yves Saint Laurent and Dior to Mango, Guess, and Jimmy Choo.

She stood out from the crowd by being one of the world’s first influencers to partner with high luxury brands including Chopard, Piaget and Cartier, and attending exclusive events such as the Cannes Film Festival, and the Spirit Awards. By focusing on editorial-quality posts, Kayture gained a unique reputation in the fashion industry, and was featured on major magazines like Vogue, GQ, the Coveteur and Cosmopolitan.

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Constantly traveling around the world with her partner in crime James, Kristina shares her passion for fashion, beauty and lifestyle, each day with millions of loyal readers, opening a window to her dreamy, luxuriant and colorful world. James takes the pictures as well as posts about the camera and techniques his using while Kristina is the face of the blog. Kristina provides advice on healthy eating and posts photographs of her nutritious snack ideas because she is against processed food. Kayture blog has a category hashtag under #kaytips where James and Kristina’s feature their advice.

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Kayture uses hashtags as well mentions and tags brands to advertise her self image and build a community so that people can associate the brand and her sense of style. Her keyword and hashtag is kaytureonthego. Kayture styles her wardrobe according to the event or destination where she is going. For example, fashion week just took place in Paris, so Kristina visited each designer before hand in order choose the outfit of the day and style it on her own by adding accessories. She will then wear the outfit to attend the fashion show and runway, which will feature the Fall/Spring 2015 collection. Some shows that Kristina was present at were Louis Vuitton, Elie Saab, Hermes, Dior, JC De Castelbajac, Sonia Rykiel, Chloe and other high-end fashion brands.

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Also at the end of every post, each blogger posts where she acquired each piece of clothing so that followers can look and purchase the items. Kristina posts relevant visuals of her outfits and similar looks with links so that followers can find the clothing item. Kristina is a huge inspiration to every reader, which is how she came about sharing her style.

Reference: http://www.kayture.com/

 

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