By Sean O’Connor
The world of social media is certainly a strange one. While it does in fact allow users to communicate with people around the world instantly, the culture of social media is ever-changing. It is no secret that because the majority of people under the age of 25 are constantly on their computers or smartphones that there is a wonderful opportunity to advertise directly to them on social media platforms. Facebook has ads on the side, all sponsored content on YouTube has advertisements that you have to watch of skip though before viewing content. Then the social media advertisement game changed when brands launched their own Facebook and Twitter accounts for their brands. This does in fact give brands a cool opportunity to communicate directly to their customers, but there’s just one problem. The majority of brands will do anything, and I mean anything to get clicks, likes, shares, favorites and retweets. For example….
Brands appear to have no problem borrowing whatever internet trend happens to be popular at the time to advertise their product and I guess you can’t blame them. However when brands will literally do anything for your attention, it waters down whatever message their trying to send. Often times brand twitters will mask itself as social commentary before revealing that the intentions of the post are 100% in hopes that you will pay attention to the brand and buy their stuff.
I wish I could tell you that the “Boots on the Ground” joke was the worst one. However, the reality is it’s far from it. Let’s see what brands did via twitter on the 13th anniversary of the 9/11 terrorist attacks.
I wish I could tell you that companies aren’t willing to do anything to get you to click their page, however I cannot.