We hear it time and again: A business that’s just starting out, or starting with their social media, creates a Facebook page and starts begging for likes. As if every like they get boosts their marketing sphere and creates more customers. When the reality is the people liking their page are either their close relatives, forced employees, or someone they have solicited. Companies work so hard to get this attention on Facebook even when it does no good.
Don’t get me wrong, Facebook pages are necessary and great resources for customers who are trying to give you feedback, find your site, store hours, and etc., but as far as inbound marketing, SEO marketing, or marketing in general, creating a Facebook page does little to nothing to help your business. In fact, because of the current algorithm Facebook implores now, as a business it is almost impossible to get any reach on users’ news feed unless you pay exorbitant amounts of money.
In my opinion, Facebook isn’t worth a business’s time or effort. Pinterest, however, is where it’s at. Pinterest, though a smaller market than Facebook, and a terribly skewed demographic profile (almost 80% females use the site), has numerous possibilities for SEO marketing and inbound marketing. To start things off, last year Pinterest accounted for 25% of ALL referral traffic. Meaning, the people on Pinterest don’t just look at all the pretty and informative photos, they click on their links too and look at the page or the article. From a business standpoint, this is great. Having a way to reach customers and bring them back to your website to create a sale or educate a customer is huge.
Which brings me to my next point: reach. Pinterest Analytics allows for an easy way to track and measure your pins’ reach and impressions. “Reach” being the number of people who saw your content, and “Impression” being the amount of times your content appeared overall. And while it doesn’t always feel it, because the volume of Pinterest is lower than other websites, business’s pins end up reaching large amounts of customers and can even create quite a buzz for a company.
Furthermore, the content with Pinterest has a longer life-span than the content on other social media sites. On average, pins that are three months old still have some “life” to them. This means, if you’re a smaller business and can’t afford to post a ton of content daily, you don’t need to. So long as the content you post is good quality, it should stay around for a while.
The last reason, and perhaps the reason I love Pinterest the most, is because of the links your business can generate. Even though Pinterest recently starting using “no follow” links, Google will still credits some links. Meaning, pins from your website can help boost your page rank and SEO ratings. Links are probably one of the most difficult aspects of SEO marketing because of Google’s strict and unknown algorithm. Old practices of “Link Building” actually tend to hurt a business, meaning finding ways to help boost a websites rating became much more difficult. On Pinterest, however, a business can build links and social buzz, which is also factored into Google’s algorithm, all in one. It’s a one stop wonder.
So if you hear someone say “Like my Facebook page,” don’t feel bad about ignoring them. It doesn’t help them all that much anyway.