So Who Would Tweet At 4am?: The Importance Of Social Media Consistency

In this election, social media plays a very important role. Candidates use social media to rally with their supporters, spread their companion messages,and even insult their rivals. In Donald Trump’s cases, his Twitter account is central to his presidential campaign. Twitter is a shared media, so it won’t cost Trump a penny to promote himself on Twitter. And it does help Trump to stay in the news 24/7. While Trump insists that he is the only one who tweets not his team, people find out that some strange facts about his tweets.

So it starts when someone find out that his tweets are from different phones. When Trump wishes his team good luck, he’s tweeting from iphone. When he insults someone, he’s tweeting from an Android phone.

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It does seem wired. For example, on Aug.5th Trump tweeted to wish good luck to the #TeamUSA from an iPhone, then he went on saying Hillary’s brain short circuited two days later from an Android.

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In order to find out the truth, data scientist David Robinson decided to test out this hypothesis– that Trump’s tweets come from an Android device, while his PR team tweets come from iPhones. So he pulled out the data of Trump’s account, and splited them by device. Then he went on analyzing the timing, tone, word choice, content, and tweeting habits of Donald Trump’s tweets. He confirmed that there are at least two people behind Trump’s twitter account, and these two people are polarized.

Since Trump once confirmed that he personally uses Samsung Galaxy, Robinson assumed that the Android tweets are from Donald Trump himself while the other tweets from iPhone are from his PR team.

So how does David Robinson confirmed this hypothesis?

Timing:

There are 628 tweets from iPhone and 762 tweets from Android. The Android user loves tweeting before 10am in the morning, while the iPhone dominates the account’s daylight hours.

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Retweets:

Donald Trump love retweeting, because sharing other’s content is one of ways to expand the content. Robinson found out that some tweets were started with quotations, and others were not. Everyone has his/her own social media style, and this data suggest that Trump is the Android guy and his team is the iPhone.

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Android: about 500 tweets with quotation and about 200 tweets without

iPhone: about 600 tweets without quotation and almost none of them with quotation.

Content:

The iPhone usually came with pictures, links, and hashtags. And they are very heavily companion-oriented.

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On the other hand, Android tweets were simply words. There were no pictures, links, or hashtags. The android users loves expressing his/her thoughts on twitter.

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The dataset told the truth about this difference.

Word choices and feelings:

Last but not least, Robinson took a look at the words that Trump’s account uses the most.

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Then he splitted them by each os using Trump’s account.

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Turns out that iPhone tweets usually contained “join”, “attend”, “tomorrow”, “time”, and other hashtags. While Android users frequently tweets badly, crazy, weak, dumb, and other negative words. In short, iPhone tweets are more optimistic, logistic, and positive However, on the other hand the tweets from Android phones are much angier, more negative, and sad!

And yep that is the Donald Trump that we all know. And now you know which tweets you are looking for when you want to know the real Donald’s opinions.

 

Source: http://varianceexplained.org/r/trump-tweets/

Badly, crazy, weak! The data behind the battle over Donald Trump’s incendiary tweets

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