The Top 10 Benefits of Social Media Marketing
According to Hubspot, 92% of marketers in 2014 claimed that social media marketing was important for their business, with 80% indicating their efforts increased traffic to their websites. And according to Social Media Examiner, 97% of marketers are currently participating in social media and 85% of participants aren’t sure what social media tools are the best to use.
How social media can improve your business:
Increased Brand Recognition– Your social media networks are just new channels for your brand’s voice and content. This is important because it simultaneously makes you easier and more accessible for new customers, and makes you more familiar and recognizable for existing customers.
Improve Brand Loyalty- According to a report published by Texas Tech University, brands who engage on social media channels enjoy higher loyalty from their customers. The report concludes “Companies should take advantage of the tools social media gives them when it comes to connecting with their audience. A strategic and open social media plan could prove influential in morphing consumers into being brand loyal.” Another study published by Convince&Convert found that 53% of Americans who follow brands in social are more loyal to those brands.
Improved Audience Insights– Social networks allow you to see what your potential customers are talking about while getting to know them. Businesses should use these networks to gather consumer information to better cater to their needs and provide them with the information they’re looking for.
Improved Customer Service- Social media allows businesses to easily field customers comments, questions and concerns instantaneously.
Content is Easily Distributed-Social media should always play a large part of any content marketing distribution plan. businesses can spread the word with a click of a button. Social media accounts for a huge portion of referral traffic on the web, which means you need to make sure your content aligns to your brand and interests of your audience.
Increased Traffic- The more quality content you share on your social accounts, the more inbound traffic you’ll generate while creating conversion opportunities.
Become an Influencer in Your Industry- As you gain more followers, your influence grows. The more people are talking about you on social networks, the more valuable and authoritative your brand will appear to new users.