Social media marketing has become the beacon of hope for most businesses. Those who don’t have it are neglecting a important part of social media that can help grow your business.
Step 1: Create social media objectives and goals
The first step to any social media marketing strategy is to establish the objectives and goals that you hope to achieve. Having these objectives also allows you to quickly react when social media campaigns are not meeting your expectations. Having clear and established ideas and expectations will help define a outline.
Step 2: Conduct a social media audit
Prior to creating your social media marketing plan, you need to assess your current social media use and how it’s working. This means figuring out who is currently connecting with you via social, which social media sites your target market uses, and how your social media presence compares to your competitors’. Knowing your competitors is a very important step that should be taken. Searching your competitors social media and what has worked for them will help give you examples.
Step 3: Create or improve your social accounts
Once you’ve finished with your social media audit, it’s time to hone your online presence. Choose which networks best meet your social media goals. If you don’t already have social media profiles on each network you focus on, build them from the ground up with your broader goals and audience in mind. If you do have existing accounts, it’s time to update and refine them to get the best possible results. Having a website linked to your accounts will guarantee traction to your business.
Step 4: Get social media inspiration from industry leaders, competitors, clients
Consumers can also offer social media inspiration, not only through the content that they share but in the way that they phrase their messages. See how your target audience writes Tweets, and strive to mimic that style. Also learn their habits, when they share and why, and use that as a basis for your social media marketing plan.
Step 5: Create a content plan and editorial calendar
Your content marketing plan should answer the following questions:
What types of content you intend to post and promote on social media
How often you will post content
Target audience for each type of content
Who will create the content
How you will promote the content
Step 6: Test, evaluate and adjust your social media marketing plan
Track the number of clicks your links get on a particular platform using URL shorteners and UTM codes
Use Hootsuite’s social media analytics to track the success and reach of social campaigns
Track page visits driven by social media with Google Analytics
Social media helps you connect with a untapped audience.