How can you use Instagram for Business?
Step One: Creating Your Bio
You should have a bio that represents who you are and what type of branding you want to portray. Establishing a brand tone is essential to connecting with your community. Appealing to your target audience in your bio using direct language.
Step Two: Connect a Link
A clickable link can be found in your bio information. You should have a website directed to a personal account or business. This will direct traffic and awareness of your brand.
Step Three: Creating an Instagram Business Profile
Instagram recently released a business tool to help create brand awareness. This tool allows you to add a phone number, an email address and your business’s physical address.
How to set up a Business Profile:
Step Four: Profile Image
It is important to have a clear image as you profile picture. Your image can be anything for a personal image of yourself or a logo connected to your brand.
Step Five: Instagram for Business
Set a list of goals:
-Showcase your products or services
-Build your community
-Increase awareness of your brand
-Showcase your company culture and values
-Advertise to potential customers
-Increase brand loyalty
-Share company news and updates
Setting goals helps define the content that will be shared on the platform.
Color Palette:
Creating a distinct style using your color palette allows you to form a theme for your Instagram account. Using brand colors and your businesses aesthetic can help create a sense of consistency throughout your account.
Captions:
Captions create a bond between the consumer and your image. Some account have long stories and others have witty one liners. Hashtags are placed in captions to create a higher viewing potential. Create a brand-specific hashtag.
Post Consistently:
Consistency and publishing frequency can help your audience learn when to expect new content from you, and keeping a consistent schedule makes sure you maximize engagement without hitting any lulls or stretches without updates.
Analyze your successful posts:
Figuring out whats working and whats not is simple:
-Which posts are getting the most likes
-How the number of posts you share can influence your engagement
-Your most commented on content
Responding to comments and messages:
Building a community on your profile is important. Answering questions or concerns offers the consumer insight and trust. Listening and responding to your audience can be a great way to encourage positive word of mouth and create new brand advocates, as highlighted by a study conducted by the Internet Advertising Bureau found that 90% of consumers would recommend a brand to others after interacting with them on social media.
Step 6: Experiments with Instagram Ads
Across more than 400 campaigns measured globally with Nielsen Brand Effect, ad recall from sponsored posts on Instagram was 2.8x higher than Nielsen’s norms for online advertising.
Step 7: Use Stories
Instagram recently debuted Stories, a feature that lets users post photos and videos that vanish after 24 hours. This feature helps consumers get a sense of who you are and give them a “behind the scenes” view.
ECSM Digital Marketing Underground 